In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Political commentators speculated that the vacancy built "an element of instability" for the campaign. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. People also asked. The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership. The results were very close, and not until early the following morning could news organizations call the election. "[24] Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. Advertisement. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. "Change We Need." The. "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. And he is the man who, after the greatest campaign in history, will be Mr. PresidentBarry Goldwater." his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Important, Plausible, Important Things. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace. A Harris poll showed that he trailed the president 43% to 48%. . Slogan: This Time . The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. Richard Nixon. All individuals are members or supporters of the Republican Party, unless otherwise stated. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. Grover Cleveland, "Protection-Reciprocity-Honest Money." However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. By the end of his address, he promised that "the long dark night for America is about to end. His efforts to address the economic and. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. McGovern, on the other hand, stumbled early. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. A political firestorm immediately erupted over whether a man with a history of mental illness should be next in line to become commander in chief in the nuclear age. Times Syndication Service. At the Republican Party convention, Nixon won the nomination on the first ballot. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. "She's With Us" used by Jo Jorgensen's campaign. In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". But I do promise action. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. used by. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. to make changes to the election system. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. [42][43] However, the Democratic candidates for president remained fair game for criticism. "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. "Tell the Truth!" From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the Secretary of Agriculture and Attorney General of the Johnson cabinet, over farmers' debt and rising crime. , "Reduce the tariff on necessaries of life." Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. Advancement." On this, the 100th birthday of Richard Nixon, the slogan from his first campaign for Congress is the salient fact: "One of us." His dreams were oursand so, in the end, were his sins. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. [62] At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. 1726 Pennsylvania Ave., NW. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. Copyright 2023. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. 52 years ago, another Republican ran for the White House on a platform of law and order, but conditions in 2020 for Donald Trump don't line up with Richard Nixon's strategy in 1968. 1960: For the future 1968: Nixon's the One. The continental liar from the state of Maine!" Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Outside the convention hall, Chicago police clashed with demonstrators, igniting riots. What was George Washington campaign slogans? ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. end the war in Vietnam. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . One of the more humorous, historic and unofficial campaign slogans was used on at least four different buttons for Richard Nixon in the early '70s. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. used by, "New Possibilities. "[87] Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. "[50] He then proposed a plan to tackle crime that included wiretapping, legislation to reverse previous Supreme Court decisions, and the formation of a congressional committee targeting crime and reforms to the criminal justice system. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. Richard Nixon respects the rights of the individual, a principle which has made America great. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. 2) He wants the States to assume greater responsibility for matters . He was born in a small town in Southern California and . A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. The Vietnam War had split the Democratic party. For Nixon, it was the best year of his political life. Did Richard Nixon have a campaign slogan? In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. Millions of unique designs by independent artists. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. "I like Ike," is one of the most celebrated political slogans in US history. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. Presidentsusa lists slogans for Nixon in 1960 and 1968. Material: Paper. Goldwater, Senator Strom Thurmond, and other mainstays of the Republican right-wing lined up behind Nixon. 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. Description. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. Nixon's the One! Reagan moved to make the nomination unanimous. Find your thing. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. Nixon won 49 out of 50 states, taking all but Massachusetts. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Theme: Political. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. Double entendres everywhere! his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". About the campaign for governor of California ran by future President Richard M. Nixon, his loss and famous words. [5] At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. They cast the candidate as someone who understands the country's woes, and can guide America through them. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. He then dropped him from the ticket. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. [20][76] The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!"