The clothes are beautiful. Saadia Qamar March 20, 2011. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. She is taking care of other peoples wellbeing and saving lives. Fashion never stops. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Its pretty hard to stop.. Text Us @ 9095 (For Residents Of Pakistan Only). When I did it, that moment gave me power and courage. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. A long story of the reason for infection was also shared on social media. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Failure has come many times. May be they will in future. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. We did it purely out of choice. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. If we are careless as an industry, the impact is huge. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. SM: We are too young; just two and half years into it. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. Sadaf makes it a point to make up for the lost time later when she wraps up her work. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. She started working when she turned 19 and married her high school sweetheart 15 years ago. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. Hobby for privileged class with millions of important contacts. SH: Contained maybe; but it is a big business. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. It has become her family and where she draws her strength from. You derive happiness from knowing you are independent. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. From my mother to my sisters and my cousins, everyone has been doing great things. We started retail, not knowing a thing about it. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. She had learnt her lesson. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. I had a lot of issues with the pregnancy. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Its not about money, its about usefulness., Bina is all about self-care. R they both sisters, both are doing grt job. "We have great resources, a great CEO, a great fashion head. On this Wikipedia the language links are at the top of the page across from the article title. People dont understand the value of time; they stumble to their 11 am meetings at 1. Sana and I have no knowledge of retail; we are learning day to day. She was in a relationship with the dancer and choreographer Melvin Louis. Good for them. Life before Sana Safinaz was good but Sana is thankful for being here. My husband is my backbone and lets me be the person that I am, she says. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. She unwinds with TV shows, reads books, and hangs out with friends and family. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. We need to delegate and have younger people work with us. It was crass. Save my name, email, and website in this browser for the next time I comment. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Sana handles prt entirely on her own. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. LIMITED. But Im not. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. But the industry has won accolades and made fashion shine. Such a time too, passes.. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. A: What are the main challenges for fashion as an industry? Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. Her salon is her second home and a safe zen place for her clients. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. They respect me a lot., For this young artist, financial independence is of utmost importance. Every day there is a new challenge and a new way to problem solving.". After Shaguftas children got older, she switched back to a full time job. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Sana Hashwani. Running a business in Pakistan is a challenge in itself. Education matters. She doesnt use her phone much and takes a break from social media. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. My work brings about so many positive changes in me. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. SM: No. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. SM: Retail is only as good as your team is. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. She remembers how she and her partner could not even have imagined running a weekly magazine. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. . As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. If you can dream it, you can do it.. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Thats why Sana Safinaz today has a very young dynamic.". Sometimes getting it all done is really hard. Abroad retail is massive. However, the company was nationalised in 1973. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Being human, she obviously gets tired and drained out. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Her magazine is something that has shaped her life. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Previous Post Ali Xeeshan Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. We outgrew them. Terms and Conditions Privacy Policy. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Sana has managed to sail through, learn a lot and its been an amazing journey so far. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. When youre younger, little things seem big. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. ", "Plus, we encourage young designers," Sana adds on. So the price is a key point.". I have now decided that the answer to this problem is sleeping less! Now we feel we are standing at a precipice and we are scared. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. SANA HASHWANI: We love both the business and the design aspect. It was like climbing a mountain. What went wrong and how can I correct it? But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. SM: Wherever there is a demand, there will be a supply. SH: I dont know. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. The House of Sana Safinaz has been her home away from home. The ministry set trade schools in the right areas, where eager girls would come to learn. Your children are your extension, something tangible that you leave behind in the world. It has a huge filter down effect. In our society a lot of women depend on their families for little things that provide them happiness. What part of your business excites you the most? Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Whats with the fair stuff? Complexion should not matter. Binas Miracle Moment was the first time she saw her name on a billboard. Now its a new world, and hundreds of designs and motifs come off the internet. Now, the only important thing for girls is not just looking good and getting married. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Let me explain. SH: The growth is so tremendous, you cant think about any other business. Now, Paperazzi is on its 160th issue and the pressure is on. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. You take a motif, you merge and change and take ownership of it. "If you want to grow, no. You dont have to be glued to your kids the entire day. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. A: Do you find retail a profitable business? She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. SM: Look at the number of Fashion Weeks taking place every year. Good work. Shagufta was ready to take on more challenges. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. They both broke up in 2020. A: How does your interiors business fit in? Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . She feels the older she gets, the more she needs to give herself a break and relax. The . The greatest challenge she faces is dealing with the issues of HR. So, if I was racist, the impact is massive. We were just numb; we were just doing what we were doing. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. It is so liberating. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. But with Paperazzi they changed their pace completely. They have . After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Women unnecessarily make themselves go through the guilt of not doing enough. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Sana Safinaz is part of SSFR (PVT.) Iqraa has her mother to thank for making her the enterprising person she is today. Due to her versatile nature she is well known among her fans across the country. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Their position is professionally very strong. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Clothes mean nothing until someone lives in them. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. When youre older you shrug it off and say, so what if missed the first step whats the big deal? But were from the first generation of fashion designers and we have outgrown the third generation. Anugerah. According to her, hard work and dedication always pay off. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. It is evident that self-care is a high priority in her life. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. We have just entered the prt field and it is a tremendous challenge. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. In lawn you can take a legal route because theres too much money involved. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. I have very problematic skin and taught myself to cover up. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . I am trying to progress to a newer place and learning new things. After that we decided that we are going to do lawn on our own. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. It is important for me to create the right balance between the carrot and the stick. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Every woman should have the ability to support herself if she chooses to. A: So the brand is very much associated with the two of you? Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. I also do wall art, pen and ink drawings, and have also done a few low key shows. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Chartered Accountancy was such a challenge for Shagufta. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. It keeps you on your toes every single day. We started retail, not knowing a thing about it. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Karachista is Pakistan's top news, entertainment, music fashion website. SH: Getting there. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. A: How much are you affected by the small players who copy your designs? Mehrs mother is her best friend. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. @thuglife No. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. LIMITED. March on, Ladies! When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Interiors is something we do out of passion. The onus is on us. Included on the apparel side is the brands latest venture in retail. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. What is the use of it? Also find news, photos and . We provide you with the latest breaking news and videos straight from the entertainment industry. We were two recently married society girls and people sort of felt sorry for us because we worked. We followed our instincts and they were spot on. These are incredible achievements, and as mentors to the industry we need to focus on them. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. You need to keep focusing on taking it forward. Best is to accept, go with the flow and breathe. SANA HASHWANI: We love both the business and the design aspect. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Sana Hashwani has recently returned from the United Kingdom. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. The point is to keep moving forward and not letting difficult situations to pull you down. Before Pinterest and the internet, references came from books, museums and other sources. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Join Facebook to connect with Sana Hashwani and others you may know. Therefore, women must choose this field with caution. That is the scary bit! "Were a population of 210 million people, you will all find your niche. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. SH: Its the nature of the business. A: How do you escape this? quite shameful designs that 99% people in the country cannot wear, and cannot afford. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . You can never rest with retail. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. She is one of the top make-up artists in town and it is not surprising why! They took the concept of designer lawn to another level. You have to keep on innovating," Safinaz says with absolute clarity. Reams upon reams of cloth draped around each model. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness.