If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. As a result, Realtors end up going for the remaining 20 percent. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. At that point, you use your Realtor sphere of influence scripts. He even asks for permission to follow up (Cool if I follow back up in a week?). That's the only way you will be able to contact your SOI members 100 times a year. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. I mailed them a postcard because I was afraid to pick up the phone and call them. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Then, you may want to share information you learn in these business journals with your potential client. Theyre probably going to answer the phone. Excellent letter, of course, Marte! Great way to phrase the letter - saying thanks to the client is always a must! Things are uncertain right now, and in many ways we have been forcibly disconnected. I especially liked your photos of the latest outing you had at Russian River. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Take Advantage of Direct Mail Marketing 6. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Yours was the best ! Real estate letters to clients samples - sphere of influence Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Start with your past clients because these are people you just sold a house to. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. But how many agents actually take that advice? You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Writen By. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. But you cant be everywhere all the time. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. emails to my SOI.. just can't do it. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! coaching programs is right for you? Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. If theres one SOI pro tip that bears repeating, its this: Never assume. And yes, for years they have been. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. This takes some time. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. It could literally lose you millions. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Pro Tip for TikTok: This is a fun one. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Finally, the art of copywriting is helpful too. The easiest way to do this is to use an announcement letter for real estate. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. SOI. If you use your agent website for your Listing E-Alerts, you can use. And even if your client needs nothing from you at least you checked in. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. How low interest rates are and what a great time to buy it is? After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Set aside one or two days a month to attend a local community or charity event. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. You dont have to be a suited-and-booted business exec to have a great network. In general, keeping in touch is a great way to show appreciation. And whenever possible, ALWAYS post an image. Its very simple. That is why social media is helpful. It has success written all over it. Look, we get it. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. and Pensacola Beach real estate These include: What this means is that the current real estate market is volatile at best. However, there is always something that feels special about holding something from your mailbox. Your newsletter list is also a great place to find referrals. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Well done ! Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. You made your calls and used your Realtor sphere of influence scripts. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. If you dont know what to write, use my Event Themed Keeping in Touch Letters. You want to find ways to touch your SOI members without annoying them. You Are Truly "Above The Crowd!". Every year, the National Association of produces a survey of home buyers and home sellers. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. You will be shocked with the answers youll get. Follow up with them after the event. I would love the opportunity to work with you. You might even want to use a real estate CRM. 240-408-4002 contact@homeactions.net If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Why Is Growing Your SOI So Important for Real Estate Agents? After youve sent a few value-packed emails, drop in and ask for that referral. Sphere of Influence | Definition and Example | REthority Its okay if you have gotten away from being in touch with your SOI. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Instead, you should spend your time visiting with several people in a one-on-one manner. Good news! For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Sample Newsletters | HomeActions Introduction Letter for a Real Estate Agent - EzineArticles As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. All it means is the people who know and like you. And heres where you apply this knowledge to making your phone calls. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Either way staying top of mind with your list is important. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Just never, ever assume. Its one of the easiest ways to get your database engaged again. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Oftentimes, they do need you, or they need your expertise for one thing or another. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. 2. You may be hesitant to call them because you havent called them in so long. Offer something of value. Its a simple shame on me script. There are helpful tools you can use to expand your social media influence. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. We can use the search update tool for four general areas. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! You have truly revolutionized my business.so here's another hurdle.thank you for the insight! The Best Real Estate Email Templates for Your Sphere of Influence According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! If you dont have a drip campaign set up yet, dont worry. That's a good letter! If you havent been staying in touch with your SOI like you know you should, youre not alone. (And, Ill give you the real estate email templates, too.). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Pro Tip: NEVER write anybody off. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Another excellent post. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Very nice. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. on ActiveRain. Thats the last time Im going to use that real estate agent.. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Script #1 - Recent Clients & Professional Connections, I hope all is well! As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Or, you may want to rent out a special menu for the evening. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. 5 Simple Scripts For Reconnecting With Your Sphere - Inman Whats the first advice given to new real estate agents? Pro Tip for Twitter: Always post local content with relevant local hashtags. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). A form letter! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. What Is a Sphere of Influence? For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Dear (Name), How are you? ), And lets face it. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Theres really no right or wrong way to segment your list. (True Story)Order Your Here! Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Brian Icenhower of The Real Estate Trainer has a great tip. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. However, Id love to hear what you think about it first. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Thank you for using me as your realtor. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Next, you can run those emails through a scrubbing service. It is such a surprise when someone takes the time to send a note that is personal. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) This helps you get rid of any old contact information that is either incorrect or no longer in use. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. I am the worst at self-promoting. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. For example, a home value estimate is one of real estate's most common lead generation tools. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. YAY-ME? You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Add your signature and contact information including your location. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. How to Use Your Sphere of Influence to Build the Ultimate Real Estate Check out this great listen on Audible.com. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. March 04, 2012 08:13 AM. You can give them some references. You type in their home search criteria and then enter their contact info. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Sample Real Estate Introduction Letter To Friends! My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. You can do this by adding value coming from contribution and giving them something they want. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Excellent blog and I'm going to share it with some new agents in my office! Pay Special Attention to Those Who Matter Most, 5. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Love your ideas and thanks for the inspiration. That is how you can really add someone to your sphere of influence. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Great post !! And conversations with the people we know can lead to all sorts of wonderful things. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Share your reason for becoming a Realtor. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close 3. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list.
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